Cities of Opportunity
The best cities to find love

LOVE
Noun /lʌv/ ˈləv
The feeling of deep affection or sexual love for (someone)

As experts in helping people move, here at Movinga we’ve been delving into the different reasons why people relocate. Employment was found to be the number one reason why people move, so as part of a series focusing on different types of opportunity, we’ve already determined the best cities to find a job. But why else do people relocate? Our friends at InterNations revealed that 25% of expats move for love or family, and it sparked an idea. What if we could use data to determine how good or bad some of the world’s most in-demand cities are for finding love? Now, there are many different interpretations and expressions of love, whether it’s the love you feel for friends and family, your favourite sports team or your long-term partner in life. This study is focusing on romantic love - because no matter who you are, where you live in the world, or what you’re looking for, everybody deserves love.

This was no easy task, because of course, love is everywhere. However, some cities have a better love infrastructure, or offer more opportunities for different types of people. To begin the study, we first determined a global list of 100 in-demand cities. Then we analysed their demographics, split by marital status and age. We took special care in determining if a city allows the LGBT+ community to freely express their love, because a location can only be deemed good for love if it allows every person equal opportunities in amore.

Next, we determined how good a city was for expat love and social opportunities, in terms of openness to date individuals from other cultures and availability of events to meet new people. We then conducted a poll among 6,000 people asking how they rated their city for finding love, as well as asking online dating experts at Spark Networks what men and women really want. One of the downsides of dating and finding love can be the cost, so we researched how much a classic dinner/movie date would cost in each city. Finally, as sex can be a very important part of romantic love, we determined how sex positive a city was. The final index ranks all of these factors to determine the possibilities for finding love in these 100 cities.

“Millions of people every year migrate for work and education opportunities, but one of the last things on their mind while making that decision is whether they will find love - it’s assumed that sooner or later love will find you. While it’s true that you can find love anywhere, in this day and age of data and information, there are some locations where you are statistically more or less likely to find love.” comments Finn Age Hänsel, Managing Director at Movinga. “At Movinga, we’ve studied this carefully as we do believe that location has an impact on your love life depending on who you are or where you’re moving to. We hope that this study can help those people searching for a life partner to consider the love infrastructure of the city they’re moving to, and that it might even help to bring more people together in love.”

The study finds Miami to be the best city for finding love, with an even amount of male and female singles, a high LGBT+ Free to Love Score and high levels of sex positivity. Miami is followed by London and Gothenburg, the second-largest city in Sweden. Gothenburg beats traditionally romantic cities such as Paris and New York and is characterized by a high score for expat love opportunities. Furthermore, Gothenburg has the lowest amount of divorces compared to the other Swedish cities in the study, Stockholm and Malmö.

However, these cities are also highly considerable options for singles looking for love in Scandinavia. Stockholm - the most sex positive city in the study - ranks #6, while Malmö ranks #18. The study reveals that men in Malmö is the only male group in the 100 cities that first and foremost value a good sense of humour in a future partner.

At Movinga, we’ve made it our mission to make removals as smooth as possible - whether you move for love, work or any other reason. We are happy to help you plan, organize and execute your move to Stockholm, Malmö, Uppsala - or any other city in Sweden. Visit our homepage for further information and start preparing your move by reading about moving help and finding out which factors determine the price of your move.

Love infrastructure
% Single People
Divorce:Marriage Ratio
M:F Ratio of Singles
Singles 15-29
Singles 30-49
Singles 50+
LGBT+ Free to Love Score
Expat Love Opportunity Score
Social Opportunities Score
Romance
Romantic City Poll Score
Online Dating Score
What Men Want
What Women Want
Cost of a Date US$
Sex Positive Score
Sex Positive Score
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Methodology
This study analyzes 100 in-demand cities around the world which are popular for employment and cultural opportunities in order to determine if they are good for finding love. While love is defined in a myriad of ways around the globe, the study concentrates on long-term, romantic love focusing on two main categories: Love Infrastructure and Romance: Love Infrastructure is focussed on the potential to find a (new) partner and Romance looks at the dating experience including the city’s attitude towards sex (sex positive). Movinga partnered with online dating experts from Spark Networks as well as with InterNations, the international community for expats in order to obtain data for some factors, outlined below.


Scoring
Scores are normalized such that 0 represents the lowest and 10 the highest value in the dataset. For columns where a low value is better, the score is inverted such that a high score is always better. Therefore, the higher the score, the better the city ranks for that factor in comparison to the other cities in the index.

The equation for normalization is as follows:
score = 10 * [x - min(X)] / [max(X) - min(X)]; or score inverted = 10 -10 * [x - min(X)] / [max(X) - min(X)] for inverted scores


LOVE INFRASTRUCTURE
Love infrastructure analyzes the potential to find a (new) partner in the respective city. This includes, aside from the proportion of singles by age groups, the possibilities for people from the LGBT+ community to freely express their love, as well as the chances for expats to find a partner. Love Infrastructure consists of the following factors:

% Single People
Share of the population of age 15 and above whose relationship status is either single, divorced/separated, widowed or not in any (registered) partnership. The data is mostly on city level respectively based on the European statistical regions NUTS3. Where city-level data was not available, country-level data was used.
Sources: National censuses, statistical departments, Eurostat

Divorce:Marriage Ratio
The number of divorced people divided by the number of married people whereas “married” includes registered partnerships. The data is mostly on city level respectively based on the European statistical regions NUTS3. Where city-level data was not available, country-level data was used.
Sources: National censuses, statistical departments, Eurostat

M:F Ratio of Singles
The number of male singles divided by the number of female singles whereas the term single includes divorced, separated and widowed above the age of 15. A value of 0.5 means that (statistically) there are 0.5 men for every single woman, that means, two single women for every single man. The data is mostly on city level respectively based on the European statistical regions NUTS3.
Sources: National Censuses, statistical departments, Eurostat

Singles 15 - 29
The share of singles between the age of 15 and 29 out of the total number of singles of each city. The data is mostly on city level respectively based on the European statistical regions NUTS3.
Sources: National censuses, statistical departments, Eurostat

Singles 30 - 49
The share of singles between the age of 30 and 49 out of the total number of singles of each city. The data is mostly on city level respectively based on the European statistical regions NUTS3.
Sources
: National censuses, statistical departments, Eurostat

Singles 50+
The share of singles older than 50 out of the total number of singles of each city. The data is mostly on city level respectively based on the European statistical regions NUTS3.
Sources: National censuses, statistical departments, Eurostat

LGBT+: Free to Love Score
Score is comprised of data relating to the following three questions:
1. Are same-sex couples allowed to marry?
2. Can same-sex couples adopt children?
3. Are there any LGBT+ discrimination laws in force?

Additionally, hate crime records (gender identity, sexual orientation and bias against other groups) and other rankings regarding LGBT rights are also part of the score. The data is partly on city, and partly on country-level.

Sources: Spartacus Gay Travel Index, Hate Crime Records, ILGA-Europe Rainbow Score, Nomadlist's LGBT Friendliness, Nestpick’s Best Cities for LGBT

Expat Love Opportunity Score
The Expat Insider 2018 report was scored with a representative poll. 50% each.

The Expat Insider 2018 survey was conducted by InterNations. Running from 15 February through 7 March 2018, the online survey was promoted through the InterNations website, newsletter, and the company’s social media profiles. The target audience included all kinds of expatriates: both foreign assignees — expats in the classical sense of employees on a corporate assignment — and people living and working abroad for various other reasons. Responses were not limited to members of the InterNations community.

A total of 18,135 expatriates took part, representing 178 nationalities and living in 187 countries or territories. The survey results are published in this report in the form of an overall ranking of common expat destinations and plenty of additional information regarding five topical indices: Quality of Life, Ease of Settling In, Working Abroad, Family Life, and Personal Finance.

Representative poll of the population between 15 to 80 years. 6,000 respondents in the 100 cities. Question: Rate from 1 to 10 how easy or difficult it is for Expats to date locals in your city.

Source: InterNations and poll.

Expat Social Opportunities Score
Number of social meet-up events available online divided by number of attendees on three consecutive Saturdays in November 2018, including all types of gatherings.
Source: Social meet-up website.



ROMANCE
Romance examines the dating experience in the cities. It explores how easy it is to find a date and how open-minded a city is. “What men want”, “What women want” and “Cost of a date” do not count towards the final score, but offer additional insight. Romance consists of the following factors:

Romantic City Poll Score
Representative poll of the population from 15 to 80 years. 6,000 respondents in the 100 cities. Questions:

1. How romantic is your city? 10 indicates extremely romantic, while 0 indicates not even slightly romantic.
2. How easy is it to date in your city? 10 indicates that it’s very easy to go on dates, while 0 indicates that it’s almost impossible to go on dates.
3. How open would you be to dating an expat? 10 indicates that you’re completely open and don’t care where a prospective partner is from, while 0 indicates that you have zero interest in dating someone from another country.
4. Do you believe that your city is good for LGBT+ people to date in terms of both community and safety to do so? 10 indicates that there is a thriving LGBT+ community in your city and that they are very well accepted in society, while 0 indicates that there is no LGBT+ community in your city and that it would not be safe for them to be open on the street.

Source: Poll conducted online

Online Dating Score
OECD “Metropolitan areas” database; Data from the number of users in the top 3 dating sites in each city (by country) by number of unique users per population, and male-female ratios - scored with Representative poll of the population from 15 to 80 years -  6,000 respondents in the 100 cities. Question:
From 1 to 10 - How popular is online dating or use of apps like Tinder in your city?
Source: poll

What Men Want
Describes the most wanted attribute that single men are looking for in their new partner. This factor is not part of the final score. Indicator: “GDP_PC: GDP per capita (US$)”, expressed in US$, constant prices and constant PPPs, OECD base year (2010).

Random sample of 280,000 users of the premium dating sites EliteSingles, SilverSingles, and eDarling.

Additionally: Representative poll of the population from 15 to 80 years. 6,000 respondents in the 100 cities. Multiple Choice Question:
What attribute do you most seek for a mate?
Source: Spark Networks SE

What Women Want
Describes the most wanted attribute that single women are looking for in their new partner. This factor is not part of the final score.

Random sample of 280,000 users of the premium dating sites EliteSingles, SilverSingles, and eDarling.

Additionally: Representative poll of the population from 15 to 80 years. 6,000 respondents in the 100 cities. Multiple Choice Question:
What attribute do you most seek for a mate?

Source: Spark Networks SE

Cost of a Date €
Combined cost for a “classic date” consisting of a diner for two in a mid-range restaurant, two drinks and two tickets for the cinema. This factor is not part of the final score.

Sources: Expatistan, Numbeo

Sex Positive

Combined score of Sex Positive Study (factors: Sexually active, Sexually experimental, Sexually satisfied, Sex Toy Consumption, Porn consumption, Adult Entertainment, Number of Swingers Clubs, Access to Contraceptives, LGBT+ Open-Mindedness, Gender Equality) and a representative poll of the population from 15 to 80 years - 6,000 respondents in the 100 cities. Question:

Rate how sex positive your city is - referring to healthy, safe and consensual sex.

Sources: Lazeeva’s study on sex positive cities, representative poll

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